Meet Heena Nanda, the heart behind Jewellery by Twins (JBT) 💛

Every jewellery brand has a story. Ours begins with a dream, a home, and a woman who believed that every woman deserves to feel beautiful without spending a fortune.

In 2019, Heena Nanda started Jewellery by Twins (JBT) from a small corner of her home. What began with a handful of carefully selected jewellery pieces and countless late nights has today grown into a brand loved by thousands of women across India.

The journey wasn't backed by investors, large teams, or luxury offices. It was built with patience, consistency, and an unwavering belief that trust is earned one customer at a time.

For Heena, jewellery has never been just an accessory.

She believes that the right pair of earrings, a beautiful necklace, or a statement ring has the power to transform not only an outfit but also a woman's confidence. Whether it's a bride preparing for the biggest day of her life, a woman celebrating a festival with her family, or someone dressing up simply because she wants to feel good every order represents a special moment in someone's life.

That thought became the foundation of JBT.

Like every small business, the road wasn't easy. There were days filled with uncertainty, changing trends, rising costs, and the challenges of growing a business from home. Every milestone was achieved through dedication, learning, and the support of customers who believed in the brand.

Instead of chasing shortcuts, Heena focused on building something that would last earning trust through quality, honest pricing, and genuine customer care.

Today, Jewellery by Twins has evolved into a trusted destination for premium imitation jewellery, offering hundreds of beautifully crafted designs inspired by modern fashion, bridal elegance, and timeless traditions.

Every collection is thoughtfully curated to ensure women can find jewellery that perfectly complements their personality, outfit, and occasion.

At JBT, quality is never compromised.

Each piece is selected for its finish, craftsmanship, comfort, and durability. From sparkling stones and elegant Kundan sets to statement earrings and contemporary designs, every product is chosen with the same care Heena would choose jewellery for her own family.

Our mission has always remained simple:

To help every woman feel confident, elegant, and beautiful without paying luxury prices.

Today, Jewellery by Twins continues to grow, but the values remain exactly the same as they were in 2019 honesty, quality, affordability, and customer happiness.

Every order we pack carries more than jewellery.

It carries gratitude.

To every customer who trusted a home-grown brand, recommended us to friends, shared photos wearing our jewellery, or became a repeat customer you are the reason this journey continues.

From our home to homes across India, thank you for being a part of the Jewellery by Twins family.

We promise to keep bringing you jewellery you'll love to wear and memories you'll cherish forever.